The Data Team and its product Cadenz is now part of Lentra.
Cadenz is the market’s first Customer Intelligence Platform that provides enterprises live behaviour intelligence about its customers using its data automatically.
Cadenz integrates disparate customer data, unifies records, and automatically mines interests using behavioral AI algorithms
Build a 360 degree view of all customers by integrating customer journey across multiple touchpoints.
Personalize product or service recommendation
Predict user behaviour for cross-channel marketing
Provide contextual customer service
Instantaneously hyper-personalize customer engagement at every interaction, live.
Increase wallet share
Improve customer satisfaction
Boost conversion
Discover customer behaviour or cohorts automatically with natural language based concepts.
Identify micro-segments
Discover customer lookalikes
Reduce time to market
We are trusted by Marquee clients
Value delivered
Globe now tracks 500+ behavioural attributes for every subscriber to give a complete view to service agents and to monetize through partner merchants & brands.
TheDataTeam has engineered Cadenz, a cloud-based customer intelligence platform to extract behavioural insights from first and second party customer data. It is native to cloud and on prem infra and analyses billions of customer interactions witnessed by businesses daily and brings a more scalable, modular and high-performing customer analytics platform to this telecom giant.
Value delivered
TheDataTeam helped HDFC bank’s new line of business (working capital lending) by analyzing current account transactions (now disbursing more than Rs. 400 crore every month) and improved operational efficiency due to algorithmic automation using ML (3-5 days down to 3 hours)
The solution uses various algorithms to process the information present across the financial statements, including different dates associated with business processes, the narrations, and the counterparties. Transactions are further classified using a combination of fields by applying ML models and automating the scoring process for faster loan disbursement.
Value delivered
BPCL leads the industry in using AI capturing behaviour data of over 10M customers and building 360 customer view to deliver personalized experience.
BPCL integrated close to 7000+ retail outlets & 1000s TPS with their customer loyalty programme delivering top-notch service assurance across their nationwide chain of outlets. Cadenz delivers a scalable , modular platform for this oil giant to stay relevant to all the customers.
